Kim Benjamin
Dec 8, 2017

How to master brand storytelling

Brand experiences have the ability to engage all the senses in a more immersive and memorable way.

Three separate movie-style sets’designed and constructed to mirror a rural African clinic, an urban clinic and an emergency room, formed part of a GE event last year, aimed at communicating the brand’s Healthymagination’ health initiative in developing countries to industry leaders. Devised by agencyEA, the different sets featured doctors sharing their stories in person, highlighting how GE’s healthcare technology works in each of the three settings.

GE’s activity is a sign of...

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