Kim Benjamin
Dec 4, 2017

How to manage the dark side of social

Part and parcel of using social media is staying engaged with it—both the good and the bad.

Social media’s inexorable rise as a form of contact provides the ideal medium for brand storytelling but with the speed at which the medium is moving, it pays to have a strategic content plan that fits into the brand’s overall social strategy.

Event marketers and planners need to consider what platforms each user is on and what they expect from those it’s about getting into the head of your target audience, understanding what interests them,...

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