Jack Carter
Nov 29, 2017

How to leverage FOMO for brand storytelling

Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.

The term Fear of Missing Out FOMO entered the global lexicon around 10 years ago. Today, the social anxiety individuals feel when a friend or colleague is experiencing something engaging, fun and memorable without them is more than just an emotion. Marketers have turned it into a strategy to drive attendance and to create awareness around future events that delegates would be foolish to miss out on again.

“In this day and age, we’re able...

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