Staff Reporters
Apr 13, 2011

How to generate quality leads at low cost via search

SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.

Leonard Tan, founder and CEO Purpleclick Media

Minimise your advertising wastage by capturing highly targeted customers at the different stages of their purchase cycle.

A lot of times, businesses work on acquisition and to generate these new sales leads, they attack new databases and think of strategies to capture these new customers. What about the ready pool who have their wallets open - ready to pay, but can’t find you It takes half the cost to convert potential customers who are...

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