Byravee Iyer
May 21, 2013

How Shell is building its brand in SEA and India

SINGAPORE - Motorcycle lubricant brand Shell Advance premiered its ambitious six-part series ‘Freedom Riders Asia’ a couple of nights ago in an effort to tap into the booming Asian motorcycle market.

Freedom Riders Asia made its debut on 19 May

 

The show, which was conceptualised by Fox One Stop Media and Shell Advance, features Charley Boorman, an actor and travel writer who embarks on a road trip across Malaysia, Indonesia, the Philippines, India, Vietnam and Thailand. Each week Star Sports will air one episode, which will be promoted across Fox International’s channels including Fox, National Geographic and FX. MediaCom, the media agency handling Shell Advance will be managing the advertiser funded program...

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