Home-care industry social trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's engagement rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the home care industry during May.

Facebook

Home care brands tend to post more content on Monday but receive better engagement on Thursday.

Top-performing Facebook content:

1. Mortein India
Engagement Score – 1,000

2. Tefal Singapore
Engagement Score – 1,000

3. Surf Excel SriLanka
Engagement Score – 1,000

4. Ultra Tech Cement India
Engagement Score – 1,000

 

Twitter

With 339 tweets published in the time period, Asian Paints posted the maximum content, followed by Ultratech Cement that tweeted over 279 times.

Top-performing Twitter content:

5. Godrej Aer India
Engagement Score – 1,000

Looking for a fun way to stop your friend from smoking? Well, here it is. #BreakTheSmokeBreak
Click here: https://t.co/b7MroOPjtI pic.twitter.com/ySvMTyyabP

— Godrej aer (@godrejaer) 31 May 2017

6. Greenply Plywood
Engagement Score – 1,000

If it’s cricket, Ask #KKR.
If it’s plywood, Ask Greenply. #WohEkSawaal pic.twitter.com/1MBR7jj7mT

— Greenply Plywood (@GreenplyPlywood) 8 May 2017

7. H&R Johnson India
Engagement Score – 1,000

Johnson’s #Elite collection of bath fittings are crafted to make you feel luxurious and cared for. https://t.co/q6mC3Bed4O pic.twitter.com/apS5apTtHU

— H & R Johnson (@HRJohnsonIndia) 16 May 2017

 

Instagram

Most of the images posted by home-care brands didn't carry a filter. This could be owed to the fact that images are professionally edited prior to being posted on the social network.

Top-performing Instagram content:

8. 3M Home Water Solutions India a
Engagement Score – 845

 

We had another training at The Bath Studio, Pune with some Kohler Technicians. Here are a few glimpses of the session! #TakeChargeOfYourWater #Training #hardwaterprevention #hardwaterissues #Water #safewater #water #homesolutions #homeimprovement #indianhomes #waterfilteration #instadaily #instahome #kitchensolutions #bathroomsolutions #instalike #3MHomeWaterSolutions #3M #technology #solutions #betterlife

A post shared by 3M Home Water Solutions (@3mhomewatersolutionsin) on May 2, 2017 at 1:02am PDT

9. Wonder Cement
Engagement Score – 641

 

Wonder Cement’s launches a new #campaign taking forward its brand philosophy of #EkPerfectShuruaat. The film #highlights the fact that in every Shuruaat, Wonder Cement plays a huge part in making it a perfect one! ?

A post shared by Wonder Cement (@wondercement) on May 14, 2017 at 9:34pm PDT

10. Berger Paints India
Engagement Score – 609

 

#Q3 #ContestAlert Get your creative hats on and send in caption for this picture from the TVC. The most creative entry will win amazing prizes. Start posting the captions in the comments. Watch our new ad here - http://bit.ly/BergerEasyCleanTVC To know more about Berger Easy Clean, click here – http://bit.ly/Berger__EasyClean #BergerEasyClean

A post shared by Berger Paints (@bergerpaintsindia) on May 18, 2017 at 12:33am PDT

 

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.