Home-appliance industry social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in home appliances industry during the period of April 1 to 10.

Facebook

Home appliances brands tend to post more content on Friday. However, they get the best engagement on Saturday.

Top-performing Facebook content:

1. Coway Malaysia
Engagement Score – 1,000

2. Godrej No.1 India
Engagement Score – 1,000

3. Novita Singapore
Engagement Score – 1,000

4. Midea Philippines
Engagement Score – 973

 

Twitter

With 492 Tweets published in the time period, Haier Indian posted the maximum content, followed by Voltas AC, which tweeted over 460 times.

Top-performing Twitter content:

1. Videocon Group India
Engagement Score – 1,000

#ContestAlert Guess the Indian bowler who has an unorthodox bowling action. @mipaltan #TheWinningCombination
T&C: https://t.co/Y1geXab1Un pic.twitter.com/RgmulYvsoi

— Videocon (@Videocon_Group) 9 April 2017

2. Hitachi Home
Engagement Score – 1,000

Get ready to cool your home with Hitachi’s coolest fest on Flipkart from 7-9 Apr '17. Shop today https://t.co/yi1cnULrdq #YouDeserveHitachi pic.twitter.com/mS0jehaYJ6

— HitachiHome (@Hitachi_Home) 7 April 2017

3. Blue Star India
Engagement Score – 1,000

Experiencing unadulterated beauty in the lap of the #Himalayas is one of the greatest ways to escape the heat! Do you agree? #CoolMySummer

— Blue Star (@Cool_My_World) 31 March 2017

 

Instagram

Though most brands in the home appliances industry posted more images than videos, the latter seemed to get the most engagement.

Top-performing Instagram content:

8. Maharaja Whiteline
Engagement Score – 928

 

Everyday, you look at your kitchen appliances. Ever realized they might also be looking back at you? If kitchen appliances could talk, what would they say? Spill those thoughts in the comments. Wittiest entries will win #MaharajaWhiteline products! #OverHeardInTheKitchen #Contest #Kitchen #Appliances #ContestAlert

A post shared by Maharaja Whiteline (@maharajawhiteline) on Apr 5, 2017 at 4:14am PDT

9. Kaff India
Engagement Score – 833

 

Stop the bad air from taking over your home. Get a cooker hood chimney for a #pure and #healthy #kitchen: http://bit.ly/2czqoMo #purifier #healthy #kitchen ??#Kitchen #KitchenDecor #KitchenDesign #KitchenLife #KitchenModel #LuxuryKitchen #Foodie #FoodpPrep #ChefLife #ChefOfInstagram #KitchenAppliances #InteriorDesign #ModernKitchen #LuxuryKitchen #Home ? ?#Appliances #Kitchenlove #Builtinoven #Oven #Kaff #KaffIndia

A post shared by KAFF INDIA (@kaffindia) on Mar 31, 2017 at 8:55am PDT

10. Havells India
Engagement Score – 801

 

When was the last time you made a statement at a wedding? Share your best wedding look using #LetItOut & win exciting prizes??

A post shared by Havells (@havells__india) on Mar 31, 2017 at 7:23am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.