Sophie Chen
Sep 9, 2013

H&M and Coca Cola among those winning over Singapore’s Generation Y: Influential Brands

SINGAPORE – H&M, Coca Cola and Din Tai Fung are among some of the most recognisable brands to members of the so-called Generation Y (those aged between 18 and 28) in Singapore, according to a study from Influential Brands.

Gen Y shoppers practical and assertive: Influential Brands

The “Insights to Gen Y’s Buying Behaviour Their Preferred Brands” study identified the most influential and preferred brands across the food and beverage FMCG and fashion and accessories segments.

The study interviewed more than 1,000 respondents in the first quarter of 2013 and found that in fashion and accessories, HM is the most preferred brand in the apparel category, while Charles Keith and Crumpler are the most purchased brands in the footwear and...

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