Atifa Silk
Nov 17, 2016

Healthy paranoia: Mark Patterson on GroupM at 10

GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.

The terms disruption and evolution have been so overused that they are almost a cliché to describe the world in which GroupM and its five brandsMindshare, MediaCom, MEC, Maxus and Essence, the youngest siblingplay. Yet there are few industries as impacted by the changes in technology and consumer behaviours, as well as the diversity of Asian markets, as the media industry. So, in many ways, GroupM’s story of ambitious growth and solidity...

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