Hancomm becomes a Y&R affiliate in Korea

Under the agreement, the two companies will build a strong partnership that raises Hancomm’s profile, establishing its presence beyond the domestic market. As Hancomm helps its clients go global, this will include training and sharing proprietary Y&R tools and research, including the Brand Asset Valuator data and Generation Asia.

"It will enable us to upgrade our integrated marketing communication efforts through diverse channels in this rapidly changing world environment," said II-Hyung Chang, Hancomm's president & CEO.

“We warmly welcome Hancomm as an affiliate," said Matthew Godfrey, president of Y&R Asia. "Both Y&R Asia and Y&R Korea look forward to working closely with them."