Ben Bold
Dec 1, 2019

Guardian's David Pemsel resigns as Premier League CEO before he starts

Anna Bateson takes over as interim Guardian CEO.

Pemsel: joined GMG in 2011
Pemsel: joined GMG in 2011

Outgoing Guardian Media Group chief executive David Pemsel has resigned from his new role as chief executive of the Premier League, two months before he was set to join.

Pemsel, who was due to start at the football body in February, has relinquished the post in the wake of allegations made in the press. He was the third candidate to be offered the job following the departure of former chief executive Richard Scudamore in November 2018.

In a statement, the Premier League said: "Following media disclosures earlier this week and discussions with David Pemsel, the Premier League has today accepted David’s resignation and he will no longer be joining as chief executive. Richard Masters will continue as interim chief executive."

A spokeswoman for GMG confirmed that Pemsel had stepped down from his role at the publisher, and had been replaced by Anna Bateson (right), currently chief customer officer at Guardian News & Media, as interim chief executive.

Bateson joined the business from YouTube in 2016, and was promoted the following year.

The spokeswoman said: "Since joining the Guardian in 2016 and taking responsibility for our brand and reader revenues in 2017, Anna has helped us achieve impressive revenue growth, while also working closely with editorial colleagues on marketing and brand activities.

"As previously announced David Pemsel has resigned as chief executive of GMG. We would like to express our gratitude to David for his leadership during an extremely important period for the organisation.

"Our recruitment process for a permanent chief executive continues, and the nominations committee of the board is pleased with our progress so far. We hope to make an announcement early in the New Year."

Pemsel has been at GMG for eight years. In his role as chief executive, he has spearheaded The Guardian's turnaround strategy that earlier this year saw the business break even.

Before joining GMG in 2011, Pemsel held roles including group marketing director at ITV, partner at now-defunct agency Boymeetsgirl, managing director at Elisabeth Murdoch’s TV company Shine and managing partner at St Luke’s.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

1 hour ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

1 hour ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

1 hour ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.