The company said the deal will allow brands to reach Line's user base in real-time, in a trusted environment that users tap into multiple times per day, adding that Line's policies ensure no fake accounts exist.
GroupM said the multifaceted agreement commences immediately and is one of many new media partnerships it is establishing to support clients. Campaign Asia-Pacific has reached out to GroupM for additional details on the forms of advertising that...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events