Matthew Miller
Jan 19, 2016

GroupM to give brands access to Line's 212 million users

HONG KONG - GroupM has announced a media partnership with instant-messaging app/service Line, giving brands access to Line's growing user base of 212 million monthly active users.

The company said the deal will allow brands to reach Line's user base in real-time, in a trusted environment that users tap into multiple times per day, adding that Line's policies ensure no fake accounts exist.

GroupM said the multifaceted agreement commences immediately and is one of many new media partnerships it is establishing to support clients. Campaign Asia-Pacific has reached out to GroupM for additional details on the forms of advertising that...

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