Byravee Iyer
Apr 1, 2015

GroupM makes data push with new Singapore hub

SINGAPORE - In an effort to ramp up data resources, WPP-owned GroupM is partnering with the Singapore Economic Development Board (EDB) to launch a new R&D hub in Singapore.

Data and analytics is an important area for the media-agency group, which already has data hubs in New York and London. Its mission is to hire hard-to-come-by data scientists and to launch new methodologies, algorithms, attribution models and ultimately innovative ad techniques.  

“The rapid worldwide growth of data-driven advertising has driven a corresponding, and massive, demand for PhD-level data scientists to design and implement these next-generation media technologies,” said Harvey Goldhersz, chief data...

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