Emily Tan
May 16, 2017

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

In Google's latest move to assure advertisers of brand safety, it has updated its policies to more precisely target pages that violate AdSense's content rules.

The first of the two updates, rolled out this morning, is the ability to remove ads from content that violates Google's policies at the page level.

This includes adult content, content that is derogatory or dangerous, and content that promotes drug use.

Historically,...

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