Babar Khan Javed
Sep 5, 2017

Google Adwords updates touch on creative and shopper experience

The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.

Updated feature in AdWords limits ad wastage and highlights ad success.

This week, advertisers and agencies using Google AdWords will gain access to two new features that will allow them to gauge the effectiveness of ad creatives and to limit ad frequency by attaching it to the product inventory in stock.

The first feature will show advertisers which ad creative appeared in the coveted absolute top impression share. If an advertisers ad creative appears three times out of 10 in the absolute top slot, then...

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