The index, launched in November 2011, is a monthly indicator of the state of the global marketing industry. The index is calculated from the responses of a global panel of nearly 1,300 experienced executives working for brand owners, media owners, creative and media agencies.
Global Marketing Communications Executive/ Snr Executive Negotiable Hong Kong
Head of Marketing (E-commerce) 60-75k HKD plus bonus and bens Hong Kong
Digital Marketing Manager APAC S$6000 - S$7000 per annum Singapore
Senior Designer/Art Director Hong Kong Island, Hong Kong
Publisher Account Manager S$6000 - S$6500 per month + bonus Singapore
Client Servicing Manager - Advertising Singapore
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Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.
Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.
Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.
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