Staff Reporters
Mar 26, 2012

Global marketing budgets on the rise: Warc

GLOBAL - According to Warc's global marketing index (GMI), marketing budgets worldwide have risen to positive territory (51.5) on the scale, compared with a score of 43.9 last November.

The index, launched in November 2011, is a monthly indicator of the state of the global marketing industry. The index is calculated from the responses of a global panel of nearly 1,300 experienced executives working for brand owners, media owners, creative and media agencies.

To calculate the index, Warc takes the percentage of respondents that report that the activity has risen and adds that number to one-half the percentage that report the activity...

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