Staff
Oct 18, 2016

Get the big picture

As China’s consumer market expands exponentially, marketers targeting the Chinese consumer are now tasked to create locally relevant content to create connection.

PanoramaStock currently works with 100,000 photographers from across 50 agencies.

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Reaching out to consumers in China successfully means brands and businesses have had to give their marketing strategies a local slant. To drive these messages effectively and efficiently, image selection has become even more important as it conveys congruency in culture with immediacy. Choosing the right ones requires particular care and attention. 

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