Faaez Samadi
Jun 21, 2017

Gender diversity: Make it the norm with better marketing

A panel of C-suite executives discussed the power marketing has to shape consumer mindsets, and how it can be put to good use in fighting for gender equality.

Panellists at the #SeeHer marketer's roundtable

The marketing and advertising industry can make gender equality the norm if it wants to, but the movement must include both women and men to succeed, said Marc Pritchard, chief brand officer for PG.

Speaking yesterday as part of a marketers’ roundtable organised at Cannes Lions 2017 by The Female Quotient and SeeHer, Pritchard said many brands are making steady progress with tackling gender diversity, but the real change will come when marketers...

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