Byravee Iyer
Mar 27, 2013

Gap versus Green the Gap: A trademark fight worth fighting?

SINGAPORE - For American retailer Gap, suing little-known Indian fair trade eco fashion brand Green the Gap for using the word ‘Gap’ may turn out to be a public-relations blunder.

Green the Gap says its use of the word ‘gap’ refers to broader environmental initiatives

On March 1, Gap sent a legal notice to Green the Gap, an online retailer set up by a New Delhi-based NGO called Swechha, claiming it was taking undue advantage of Gap’s reputation and goodwill. It warned the company to stop using the word Gap’ across stores, apparels and its website within two weeks.

“Our brands are among our most valuable assets and we have a global trademark protection programme in place,” Edie Kissko,...

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