Staff Reporters
Nov 30, 2011

Gap China wins Campaign's Brand of the Year 2011

ASIA-PACIFIC - Gap China has been named Brand of the Year 2011 by Campaign Asia-Pacific following its successful entry into the China market.

'Let's Gap Together'with pop singers Jolin Tsai and Usher

The brand will receive its recognition at the sell-out Agency of the Year awards presentation, taking place on 13 December at the St. Regis Hotel in Singapore.

When Gap China was about to launch four stores in Beijing and Shanghai, as well as its online site last November, it was faced with relatively low brand awareness. Only 30 per cent of target consumers in China recognised the brand or name.

Its challenge...

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