From AI to Z-scores: What marketers should know about artificial intelligence

The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.

As the application of artificial intelligence AI is gaining momentum in media and advertising, more and more agencies are talking or writing about this subject. This trend is likely to continue in China, especially after the government recently declared its ambition to turn the country into the global leader in AI research and development. In particular, it intends to do so by raising its spending on core AI programs to US$22 billion in the next few years,...

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