Nikki Wicks
Dec 10, 2014

Film crowdsourcing firm Mofilm sets sights on Southeast Asia

SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.

Jon Landau

Mofilm arrived in Southeast Asia this week, offering brands another way to source creative video advertising. Founded in 2007, the platform allows brands to post marketing briefs and filmmaking contests, which Mofilm distributes to its pool of filmmakers around the world.

Holding the distinction of having produced two of the highest grossing movies of all time, Avatar and Titanic, Landau was in Singapore in his role as chairman of the advisory board for the...

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