Nikki Wicks
Dec 10, 2014

Film crowdsourcing firm Mofilm sets sights on Southeast Asia

SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.

Jon Landau

Mofilm arrived in Southeast Asia this week, offering brands another way to source creative video advertising. Founded in 2007, the platform allows brands to post marketing briefs and filmmaking contests, which Mofilm distributes to its pool of filmmakers around the world.

Holding the distinction of having produced two of the highest grossing movies of all time, Avatar and Titanic, Landau was in Singapore in his role as chairman of the advisory board for the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BCD Meetings & Events acquires Grass Roots
Premium
8 hours ago

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

Premium
Marriott names luxury brand VP for APAC
Premium
8 hours ago

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Premium
Readers' Choice: Best event agency
Premium
9 hours ago

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

Premium
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Premium
9 hours ago

Dentsu in pole position to win Jaguar Land Rover's ...

WPP’s Mindshare has held the account for 17 years.