Racheal Lee
Sep 6, 2012

Facebook's removal of fake likes may have heaviest impact on Asia

ASIA-PACIFIC - Facebook's planned initiative to remove fake 'likes' on brand pages may hurt initially, but will eventually force Asia's digital ecosystem to produce improved and more genuine engagement rates between brands and fans.

Facebook is ramping up its efforts to increase the social network's integrity because the situation, if left unchecked, could turn the social network into an artificially inflated bubble due to the perpetuation of services profiting from the sale of likes at Facebook's expense. 

Simon Ashwin, head of social media, Asia Pacific, at Mindshare, said that Facebook's ad rate has gone up from an increased focus and investment by brands in the...

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