Gideon Spanier
Sep 14, 2017

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".

Sheryl Sandberg

Sheryl Sandberg, Facebook’s chief operating officer, speaking at the Dmexco conference in Germany, said the world’s biggest social media company felt a sense of responsibility and wants to give businesses more control over where your ads runbefore, during, after campaigns.

As part of what Facebook calls its monetisation eligibility standards, it told advertisers it will not allow ads in a number of contentious areas including real-world tragedy and conflict, other violent and extremist...

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