Babar Khan Javed
Nov 14, 2017

Facebook reveals four ad products for reaching across borders

The latest updates by Facebook mirror the Go Global initiative by Google, in that they focus on cross-border growth for advertisers.

Last year Facebook introduced cross-border solutions to help businesses more easily reach new customers through Facebook to provide a bridge to the new global mobile economy. They also withdrew 17 ad formats that were underperforming.

Similar to the products rolled out in Google's Go Global initiative, the latest cross-border products on Facebook are meant to make it easier for all businesses to grow nationally, regionally and globally.

The four new...

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