Atifa Silk
Jan 12, 2015

Exclusive interview: Bloomberg Media's CEO Justin Smith

The Atifa Silk Interview: Bloomberg Media Group’s new CEO explains why media brands need startup culture and outlines his vision for a seamless flow of content.

Smith believes media companies need entrepreneurs, not employees

As the CEO of Bloomberg Media Group, Justin Smith is leading change. His goal is to broaden Bloomberg’s media audience, operations and reputation from finance to business. It’s an ambitious plan that includes the launch of Bloomberg Business as a general-interest flagship brand that spans Bloomberg BusinessWeek in print and Bloombergbusiness.com onlinewith the motivation to take on competitors like The Wall Street Journal and Financial Times. There will be a series of new product rollouts...

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