As the CEO of Bloomberg Media Group, Justin Smith is leading change. His goal is to broaden Bloomberg’s media audience, operations and reputation from finance to business. It’s an ambitious plan that includes the launch of Bloomberg Business as a general-interest flagship brand that spans Bloomberg BusinessWeek in print and Bloombergbusiness.com onlinewith the motivation to take on competitors like The Wall Street Journal and Financial Times. There will be a series of new product rollouts...
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