Gabey Goh
May 11, 2016

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

Dell recommended that influencers sent its XPS13 laptop should be transparent with followers

The Digital and Social Media Advertising Guidelines by the Advertising Standards Authority of Singapore ASAS are expected to be finalised by the end of June this year. 

Professor Sze Wee Tan, ASAS chairman, tells Campaign Asia that the advisory council has been sounding out the industry about such guidelines since 2013. 

However, it was only after an incident involving Singtel and Gushcloud that the move to formalise social media guidelines...

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