Engagement Meter: Which brands scored with new year's social posts?

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 27 December to 3 January.

Facebook

1. Pay Pal Singapore
Engagement Score – 1,000

2. Cadbury Dairy Milk India
Engagement Score – 1,000

3. Evian Singapore
Engagement Score – 1,000

4. McCain Foods India
Engagement Score – 1,000

5. TRESemme Philippines
Engagement Score – 1,000

Twitter

6. Nykaa India
Engagement Score – 1,000

Kickstart the #NewYear with a bang! �� Here's your chance to win 5 #NykaaNails of your choice! Good Luck ������ #Contest pic.twitter.com/m5BVoPJiyD

— Nykaa.com (@MyNykaa) January 2, 2016

7. Maruti Suzuki Ciaz India
Engagement Score – 1,000

How are planning to keep yourself fit and healthy in the coming year? Tell us using #MakeWayFor2016 and win big!

— Maruti Suzuki Ciaz (@MarutiCiaz) January 2, 2016

8. Garnier Malaysia
Engagement Score – 1,000

2 day to 2016:TWEET&WIN Tag 1 org kwn sis & brthu kami nama produk misteri didlm gmbr serta sbb nape sis nak menang! pic.twitter.com/4DyWJ0eWVv

— Garnier Malaysia (@GarnierMalaysia) December 30, 2015

9. Vaseline India
Engagement Score – 1,000

No matter what the New Year brings for your skin, Vaseline's got you covered! #HappyNewYear! https://t.co/WMaTxVzEVd pic.twitter.com/UyjwRSbqQe

— Vaseline (@VaselineIndia) January 1, 2016

10. Nando's Singapore
Engagement Score – 929

Start 2016 right by taking a holiday! Here's a quick fix - Tour for 3 tummies (at just $20.63 per pax). #VisitNandos pic.twitter.com/ASHQniSgfc

— Nando's Singapore (@NandosSG) December 31, 2015

Instagram

11. Reliance Life India
Engagement Score – 986

 

All of us enjoy a nice hot cup of tea. Maybe next time, we can offer a cup to our helpers. This small gesture will make them feel appreciated. We’re collecting 366 Do Good ideas, one for every day of 2016. So, till 31st December, 2015, use #IWantEverybodyTo and share the good deed idea with us. Stand a chance to win online shopping vouchers worth Rs. 1000 Period: 26th to 31st December #366DaysOfDoGood #Instalikes #ContestAlert #Contests #SpreadingHappiness #GoodDeeds #NewYearResolution #BeGood #DoGood

A photo posted by Reliance Life Insurance (@reliancelife) on Dec 28, 2015 at 12:12am PST

 

12. Nikon India
Engagement Score – 898

 

May this new year be filled with some beautiful memories, ready to be captured. Nikon wishes you a #HappyNewYear #IAM2016

A photo posted by Nikon India Pvt Ltd. (@nikonindiaofficial) on Dec 31, 2015 at 8:26pm PST

 

13. The Glenlivet Philippines
Engagement Score – 735

 

Someone had a great Christmas with The Glenlivet. We wish you a Happy New Year, too! #TheGlenlivetPH #Repost by @khershman12 Sometimes you have to treat yourself. #Glenlivet18 #TheGlenlivet #18yo #SingleMalt #Scotch

A photo posted by The Glenlivet PH (@theglenlivetph) on Dec 30, 2015 at 2:04am PST

 

14. Vodafone India
Engagement Score – 727

 

Have a fun-filled year, everyone! Here's wishing you a very #happynewyear

A photo posted by Vodafone India (@vodafoneindia) on Dec 31, 2015 at 7:42pm PST

 

15. Vero Moda India
Engagement Score – 629

 

After an amazing last night of 2015, this is our first day of 2016: WiFi, coffee, bed ;) #happynewyear #2016 #yay #welcome #fashion #fun #newyear #wifi #coffee #bed #canyourelate #VEROMODA :)

A photo posted by VERO MODA INDIA (@veromodaindia) on Jan 1, 2016 at 12:01am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.