Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 11 through 17 July.

Facebook

1. Mazda Philippines
Engagement Score – 1,000

2. DBS Hong Kong
Engagement Score – 1,000

3. Tiger Beer Thailand
Engagement Score – 1,000

4. Amazon Kindle India
Engagement Score – 1,000

5. 7Eleven Singapore
Engagement Score – 1,000

Twitter

6. London Dairy India
Engagement Score – 1,000

Share your moment of indulgence in 140 character and who knows you may be in for a surprise. Stay Tuned #LDIceCreamDay

— London Dairy India (@LondonDairy_IN) July 17, 2016

 

7. Sun Life Philippines
Engagement Score – 1,000

Our needs change as we go through different stages of life. That is why we need #Money4Life. Let us show you how.https://t.co/FtD5sfHVpz

— Sun Life PH (@SunLifePH) July 13, 2016

 

8. House Joy India
Engagement Score – 1,000

Pause the bucket & catch the big droplet of water. 4 vouchers up for grabs! #ContestAlert #contest #MonsoonMenace pic.twitter.com/hHZmCFAHne

— Housejoy.in (@housejoyindia) July 15, 2016

 

9. KFC Malaysia
Engagement Score – 1,000

Are you #SingleBecause you want to have all the KFC to yourself too? ?? pic.twitter.com/Gm7rjKwkyA

— KFCmalaysia (@KFCmalaysia) July 14, 2016

 

10. Lancóme India
Engagement Score – 1,000

Repost from @LilyCollins: What an energetic day of shooting with LancÙme's newest ambassadress, @TaylorMarieHill! pic.twitter.com/BusvUGMNNv

— LancÙme India (@LancomeIndia) July 14, 2016

 

Instagram

11. Hyatt Regency Delhi
Engagement Score – 929

 

@ShraddhaKapoor leaves excited from her #home away from #home. #halfgirlfriend

A photo posted by Hyatt Regency Delhi (@hyattregencydelhi) on Jul 12, 2016 at 4:06am PDT

 

12. All Nippon Airways
Engagement Score – 876

 

Experience the ìWorldís Bestî service when you #FlyANA.

A photo posted by All Nippon Airways (ANA) (@allnipponairways_official) on Jul 14, 2016 at 12:46pm PDT

 

13. Garuda Indonesia
Engagement Score – 764

 

Garuda Indonesia kembali dinobatkan sebagai "World's Best Cabin Crew" oleh Skytrax, lembaga independen pemeringkat aviasi dari Inggris, di Farnborough Air Show 2016. Terima kasih kepada semua pihak yang sudah memberikan kepercayaan kepada Garuda Indonesia menjadi "World's Best Cabin Crew" selama 3 tahun berturut-turut. #GarudaIndonesia

A photo posted by Garuda Indonesia (@garuda.indonesia) on Jul 13, 2016 at 7:57pm PDT

 

14. NET India
Engagement Score – 677

 

(8/9) Masih ingat dengan terpilihnya 50 fotografer saat HUT NET 3.0 melalui seleksi @net.photography? Nah, dari foto-foto yang terkumpul, berikut terpilih 5 foto terbaik untuk memperebutkan hadiah. Foto dengan LIKE terbanyak lah yang akan menang. Di atas adalah foto keempat, hasil jepretan dari Desmond Jehezkiel @dezmondscofield Periode kompetisi adalah 11-24 Juli dengan pengumuman pemenang pada 25 Juli. Ada hadiah juga untuk LUCKY VOTER loh!

A photo posted by NET. (@netmediatama) on Jul 11, 2016 at 5:07am PDT

 

15. Oppo Mobile India
Engagement Score – 648

 

Laughter flows when the two best comedians of the industry Vivek Oberoi and Riteish Deshmukh raid the Comedy Nights Bachao studio with the beautiful ladies Urvashi Rautela Puja Bose. Check out their jolly faces captured by the #OPPOF1Plus #SelfieExpert with Krishna Abhishek and Bharti Singh. #comedynightsbachao

A photo posted by OPPO Mobile India (@oppomobileindia) on Jul 16, 2016 at 8:50am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.