Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of October 17th - 23rd, 2016.
1. Chevrolet India
Engagement Score – 1,000
2. Philippine Airlines
Engagement Score – 1,000
3. Alcatel Mobile Philippines
Engagement Score – 1,000
4. Philiphs Home Living Indonesia
Engagement Score – 1,000
5. Mountain Dew Malaysia
Engagement Score – 1,000
6. Ford Malaysia
Engagement Score – 1,000
The engineer who tested the 1st generation Fiesta 40 yrs ago is back to tell his story: https://t.co/pNBYDsgMgf pic.twitter.com/NH1PdhtlB0
— Ford Malaysia (@Ford_Malaysia) 20 October 2016
7. SCB Thailand
Engagement Score – 1,000
UNESCO ???????.?????????"???????????????????????"????????????&???????? ?????????????????????????????&???????????????????????????????????? pic.twitter.com/2uDd4XYf5Q
— SCB Thailand (@scb_thailand) 19 October 2016
8. Ben & Jerry's Singapore
Engagement Score – 1,000
Our new Cake Core pints combine the happiness of ice cream with the yum of cake. Spoons ready? pic.twitter.com/Q23AeMRG6v
— Ben & Jerry's SG (@BenandjerrySG) 23 October 2016
9. Himalaya Men India
Engagement Score – 1,000
Good going tweeples! Here is the next question. Participate & #win exciting gift hampers #FastnStrongWithCHE #contest pic.twitter.com/VpChNpkjFh
— Himalaya MEN (@HimalayaMEN) 20 October 2016
10. Fab India
Engagement Score – 1,000
Next Up is where the Family comes together to eat & chat: Dining Room! #GiftYourRoom #Contest #ContestAlert https://t.co/nWzLD9DGaV pic.twitter.com/YHMvwxRlBW
— Fabindia (@FabindiaNews) 22 October 2016
11. Fairmont Jaipur India
Engagement Score – 964
12. Chili's India
Engagement Score – 950
13. Leica Store Malaysia
Engagement Score – 918
14. Axa Indonesia
Engagement Score – 914
15. OnePlus India
Engagement Score – 874
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
|