Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of September 19 through 25.

Facebook

1. Adidas Thailand
Engagement Score – 1,000

2. Microsoft Indonesia
Engagement Score – 1,000

3. Bata Thailand
Engagement Score – 1,000

4. Dockers Malaysia
Engagement Score – 1,000

5. Hong Kong International Airport
Engagement Score – 1,000

 

Twitter

6. Fiat India
Engagement Score – 1,000

Follow us & participate in the #CrossOutOrdinary #Contest on 26th Sep. & stand a chance to win The New Urban Cross! pic.twitter.com/Kacvmnj7NI

— Fiat India (@FiatIndia) 22 September 2016

7. HP India
Engagement Score – 1,000

10 Paise mein kya milta hai?

— HP India (@HPIndia) 23 September 2016

8. UPS Asia
Engagement Score – 1,000

Do you know how #3Dprinting can help you improve your supply chains? Find out more here: https://t.co/N1zUTHvX5H pic.twitter.com/0RHDRXctem

— UPS Asia Pacific (@UPS_Asia) 20 September 2016

9. Gillette Indonesia
Engagement Score – 1,000

Berikan dia #SentuhanSmooth dengan Kartu Merah untuk ubah kebiasaannya sekarang! https://t.co/OuWRjh7VgV

— Gillette Indonesia (@GilletteID) 20 September 2016

10. KFC Malaysia
Engagement Score – 1,000

Prepare to lose urself in the double indulgence of the NEW #KFCCheezyOnion Crunch! Try it at a KFC today! ?? pic.twitter.com/cgpw7dHzjz

— KFCmalaysia (@KFCmalaysia) 19 September 2016

 

Instagram

11. Leica Store Malaysia
Engagement Score – 1,000

 

In pouring rain, tropical heat or a blizzard – the extreme ruggedness of the Leica X-U makes it the perfect companion on any outdoor project or journey. As a shockproof, dust and water sealed expedition camera, the Leica X-U defies the elements with confidence and ease. #leicaxu #waterproof #shockproof #rugged #leica #leicacamera #???? #leicastoremalaysia #avenuek

A photo posted by Leica Store Malaysia (@leica_store_malaysia) on Sep 18, 2016 at 11:58pm PDT

12. Bank Bazaar India
Engagement Score – 974

 

Finalist #2 Double tap to vote for your favourite story. The story with the most votes wins a Kindle. ?? The winner will be announced on Monday. #GoPaperless

A photo posted by BankBazaar (@bankbazaar) on Sep 17, 2016 at 11:29pm PDT

13. McDowell's Signature India
Engagement Score – 923

 

Hear the story behind the once-hotel-management-trainee-now-singer Ankur Tewari's rise to success and watch him perform with Ankur & The Ghalat Family. Catch his interview with @cyrus_sahukar as a part of #SignatureStartup Masterclass sessions on our channels! Link in the bio. #signature #signaturewhisky #masterclass #signatureindia #music #indianmusic #indianmusician #indiemusic #mtvindies #singer #composer #songwriter #director #ghalatfamily #bollywood #filmmaker #talkshow #ankur&theghalatfamily #liveperformance #musician #ankurtewari

A video posted by Signature (@mcdsignature) on Sep 23, 2016 at 5:14am PDT

14. Lazda Philippines
Engagement Score – 845

 

Here's an update for our #TheGreat250KChallenge! Long way to go, but we know you can do this! Keep tagging your friends to help us gain more and more followers! (see MECHANICS below) ??? #LazadaPH x Mechanics: 1. DOUBLE TAP this post! 2. TAG as many friends you can below (one friend per line) 3. HELP us reach 250,000 followers! 4. If we are able to reach 250K followers by: a.OCTOBER 11 2016, ONE lucky follower will win an APPLE iPhone 7 (with Airpods) b. NOVEMBER 11 2016, ONE lucky follower will win a CANON DSLR Camera! c. DECEMBER 11 2016, ONE lucky follower will win a LENOVO TAB 2 A7! 5. UPDATES will be posted to keep you on track of our GOALS! 6. WINNER will be announced once TARGET is REACHED!

A photo posted by Lazada Philippines (@lazadaph) on Sep 23, 2016 at 6:34am PDT

15. Vogue India
Engagement Score – 772

 

Guess who made friends backstage? at the #Emmys @priyankachopra and #TomHiddleston.

A photo posted by VOGUE India (@vogueindia) on Sep 19, 2016 at 9:57am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.