Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 29 August through 4 September.
1. Maruti Suzuki Swift India
Engagement Score – 1,000
2. Thai Airways
Engagement Score – 1,000
3. HDFC Home Loans India
Engagement Score – 1,000
4. Philips Home Living Indonesia
Engagement Score – 1,000
5. Minute Maid Thailand
Engagement Score – 1,000
6. Dove Philippines
Engagement Score – 1,000
Curl, color, blowdry -- we've done it all! Share your #GuiltyHairHabit with us & keep doing what you love with Dove! pic.twitter.com/A3CRc4s6Dx
— Dove Philippines (@Dove_PH) 2 September 2016
7. Pizza Hut Malaysia
Engagement Score – 1,000
Nama pertama yang keluar bila anda taip @A kena belanja anda Set Jimat ni di Pizza Hut! https://t.co/CDKXLe6lQI pic.twitter.com/xdmlW4f3NB
— Pizza Hut Malaysia (@pizzahutmsia) 31 August 2016
8. Amazon Fashion India
Engagement Score – 1,000
Thank you all for participating in #BrandFest Contest. Winners will be announced on 6th Sept (Tuesday). We need time to choose 60 winners :)
— AmazonFashionIN (@AmazonFashionIn) 2 September 2016
9. Make My Trip India
Engagement Score – 1,000
Find the answer hidden in the link attached. Participate using #HongKongWithMMT. https://t.co/sj16qPC1dH pic.twitter.com/i1n9PgEwUt
— MakeMyTrip.com (@makemytrip) 3 September 2016
10. Sprite Philippines
Engagement Score – 1,000
Nangyari na rin ba ‘to sayo? Patunayan na may MVP moves din kayo by sharing your #DiskarteLikeAKing moves with us! pic.twitter.com/zQef2Hchr3
— Sprite PH (@SpritePH) 4 September 2016
11. Whisper India
Engagement Score – 908
12. Vogue India
Engagement Score – 849
13. Sri Lankan Airlines
Engagement Score – 840
14. Huawei Mobile Singapore
Engagement Score – 763
15. Dolce Gusto Malaysia
Engagement Score – 565
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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