Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 4 through 10 July.
1. Audi Malaysia
Engagement Score – 1,000
2. Uber India
Engagement Score – 1,000
3. Hutch SriLanka
Engagement Score – 1,000
4. Crocs Thailand
Engagement Score – 1,000
5. Lego Singapore
Engagement Score – 1,000
6. McDonald's Philippines
Engagement Score – 1,000
Pag tayoíy matanda na sanaíy di tayo magbago. #AlDubKoTo#ALDUB51stWeeksary https://t.co/XdCzQ1miKI
— McDo Philippines (@McDo_PH) July 7, 2016
7. SetWet India
Engagement Score – 1,000
.@RanveerOfficial, your cool andaaz and charming personality is unmatchable. Have a Sexy Birthday & keep the madness going. #SadaSexyRaho
— Set Wet (@SetWetIndia) July 6, 2016
8. Tanishq India
Engagement Score – 1,000
For the woman who is the epitome of grace and refinement. #QueenOfHearts
— Tanishq (@TanishqJewelry) July 5, 2016
Visit https://t.co/5SkHvvFUv8 today. pic.twitter.com/HMUyf31pTu
9. Sony Music Singapore
Engagement Score – 1,000
Many happy returns to @FifthHarmony's @AllyBrooke ?? We hope you have an amazing day ?? #HappyBirthdayAlly ?? pic.twitter.com/TG3ZQdJrHQ
— Sony Music Singapore (@sonymusicsg) July 7, 2016
10. DHFL India
Engagement Score – 1,000
May this year be full of prosperity and new beginnings! DHFL wishes you and your family, Eid Mubarak! pic.twitter.com/6m8cA0acej
— DHFL India (@DHFL_India) July 6, 2016
11. Renault India
Engagement Score – 952
12. Johnnie Walker India
Engagement Score – 853
13. Amul India
Engagement Score – 787
14. ICICI Lombard India
Engagement Score – 730
15. Koovs Fashion India
Engagement Score – 709
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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