Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 5 to 11 September.
1. Giant Malaysia
Engagement Score – 1,000
2. Jio India
Engagement Score – 1,000
3. Dunkin' Donuts Philippines
Engagement Score – 1,000
4. Fila India
Engagement Score – 1,000
5. Sunsilk Philippines
Engagement Score – 1,000
6. Madindra Thar India
Engagement Score – 1,000
You said it, we did it! Champions @Pvsindhu1 & @SakshiMalik rcvng their Mahindra Thar #TharforSakshi #TharforSindhu pic.twitter.com/jB2gxF2V45
— Mahindra Thar (@Mahindra_Thar) 9 September 2016
7. Netflix Asia
Engagement Score – 1,000
Keep your sweater game strong. Inspired by Pablo. #Narcos pic.twitter.com/Heb6q4XE9G
— Netflix Asia (@NetflixAsia) 9 September 2016
8. Lava Mobiles India
Engagement Score – 1,000
Dub a dialogue of MS Dhoni: The Untold Story & meet @itsSSR #Lava #MSDBiggestFan pic.twitter.com/q2A6mxA53I
— Lava Mobiles (@LavaMobile) 7 September 2016
9. Gillette Indonesia
Engagement Score – 1,000
Sampai kapanpun cowok ngga akan pernah jadi dewasa. Apa iya? #sentuhansmooth pic.twitter.com/KNAeI0PyjU
— Gillette Indonesia (@GilletteID) 9 September 2016
10. MsDonald's Thailand
Engagement Score – 1,000
#McDCrunchyCone ????????????????????????????????????????????? ???????????????????????????? ??????????????????? pic.twitter.com/Uq6FVSRQsC
— McDonald's Thailand (@McThai) 8 September 2016
11. Smirnoff India
Engagement Score – 999
12. Visit Singapore
Engagement Score – 973
13. KTM India
Engagement Score – 907
14. FBB India
Engagement Score – 862
15. Xiaomi Singapore
Engagement Score – 644
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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