Engagement Meter: September's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of September 1 through 30, 2016.

Facebook

1. Idea Cellular India
Engagement Score – 1,000

2. Garuda Indonesia
Engagement Score – 1,000

3. Nikon Thailand
Engagement Score – 1,000

4. IndusInd Bank
Engagement Score – 1,000

5. KitKat Thailand
Engagement Score – 1,000

 

Twitter

6. ShopClues India
Engagement Score – 1,000

#ReachOnShopClues Contest is ON! Simply RT this post & stand a chance to win a Reach Cogent Phone. T&Cs apply https://t.co/BQdGkCxB3k pic.twitter.com/o3OLxsv7La

— ShopClues.com (@ShopClues) 23 September 2016

7. Starbucks Malaysia
Engagement Score – 1,000

Celebrate International Coffee Day, by getting a TALL sized Frappuccino at only RM1 with a purchase of any Frappuccino from 5pm-8pm! pic.twitter.com/SQtQZAt9CB

— Starbucks Malaysia (@StarbucksMY) 28 September 2016

8. Avon Philippines
Engagement Score – 1,000

Congrats to #AvonTeenQueen @bernardokath for winning at the 2016 Eduk Circle Awards! Your @avonph is proud of you ?? pic.twitter.com/Q872kB5XBR

— Avon Philippines (@AvonPH) 22 September 2016

9. Nearbuy India
Engagement Score – 1,000

Chant for #dhoni from a meeting, loo or any wacky spot. Post, nominate your friends for #DhoniChantChallenge @msdhoni @itsSSR @FoxStarIndia pic.twitter.com/pKGsCq4R3e

— nearbuy (@nearbuy) 23 September 2016

10. WB India
Engagement Score – 1,000

#ContestAlert !! iPhone 6 up for grabs! Follow us on Facebook and participate in the contest. pic.twitter.com/9647papGdJ

— WB India (@WBIndiaChannel) 28 September 2016

 

Instagram

11. McCain Foods India
Engagement Score – 1,000

 

*Contest Alert* On popular demand, we are back with #TheSmileCode contest. Guess the movie and applaud your teachers on this Teacher's day. Find terms and conditions here: http://bit.ly/2c5kswf

A photo posted by @mccainfoods_india on Sep 5, 2016 at 12:33am PDT

12. ITC Grand Central India
Engagement Score – 991

 

Here's a glimpse of the Oktoberfest celebrations at ITC Grand Central yesterday. Live grills, German specialities, beer games and everything else to make your Sunday perfect! The fun continues on 2nd of October as well. To book a table, call 022-24101010 #itcgrandcentral #Oktoberfest #livegrills #food #gastronomy #beer #games #brunch #sundaybrunch

A photo posted by ITC Grand Central (@itcgrandcentral) on Sep 25, 2016 at 8:02pm PDT

13. Lazda Philippines
Engagement Score – 950

 

Here's an update for our #TheGreat250KChallenge! Long way to go, but we know you can do this! Keep tagging your friends to help us gain more and more followers! (see MECHANICS below) ??? #LazadaPH x Mechanics: 1. DOUBLE TAP this post! 2. TAG as many friends you can below (one friend per line) 3. HELP us reach 250,000 followers! 4. If we are able to reach 250K followers by: a.OCTOBER 11 2016, ONE lucky follower will win an APPLE iPhone 7 (with Airpods) b. NOVEMBER 11 2016, ONE lucky follower will win a CANON DSLR Camera! c. DECEMBER 11 2016, ONE lucky follower will win a LENOVO TAB 2 A7! 5. UPDATES will be posted to keep you on track of our GOALS! 6. WINNER will be announced once TARGET is REACHED!

A photo posted by Lazada Philippines (@lazadaph) on Sep 23, 2016 at 6:34am PDT

14. OPPO Indonesia
Engagement Score – 911

 

Hadir dalam 2 varian warna, #Gold dan #RoseGold. Mana pilihanmu, O-Fans? #NewSelfieExpert #OPPOF1s #OPPOcameraphone #OPPOnesia

A photo posted by OPPO Indonesia (@oppoindonesia) on Sep 10, 2016 at 9:02am PDT

15. Siemens Home India
Engagement Score – 836

 

Kitchen hobs have never looked more beautiful! Discover the eye catching design & razor sharp looks of Siemens hob range #hobs #highperformance #moderntechnology #technology #tech #siemens #homeappliances #appliances #innovative #innovation #features #potd

A photo posted by Siemens Home India (@siemenshome_in) on Sep 9, 2016 at 6:15am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.