Jenny Chan 陳詠欣
Apr 24, 2017

Edible insects are crawling to a plate near you, but don't cringe

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

Packaged foods with bugs as ingredients have been a popular topic in Western countries during the past three years, and now the conversation is creeping into Asia.

In Thailand, edible insects are now poised on supermarket shelves. Bugsolutely, founded in 2015 in Bangkok, is part of the rapidly growing market of 'bug food' with its cricket pasta productthe only pasta in the world containing 20 percent cricket flour, it claims.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
JWT hires Marianne Admardatine from Ogilvy for top Indonesia role
Premium
2 hours ago

JWT hires Marianne Admardatine from Ogilvy for top ...

Marianne Admardatine was previously chief growth officer for Ogilvy & Mather Indonesia and MD of both Ogilvy Public Relations and Pulse Communications in the country.

Premium
Don't put all your money in digital to reach affluent Asians: Ipsos
Premium
2 hours ago

Don't put all your money in digital to reach ...

Affluent Asian consumers have yet to fully embrace digital media, according to an Ipsos study.

Premium
Australian lamb ad banned after review
Premium
2 hours ago

Australian lamb ad banned after review

An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.

Premium
PR head launches bespoke beer brewery
Premium
2 hours ago

PR head launches bespoke beer brewery

Trouble Brewing offers companies personalised brews.