David Blecken
Mar 18, 2016

Ecosystem growth makes APAC YouTube's most dynamic region

TOKYO - On a trip to Google's Japan office, Kelly Merryman and Gautam Anand, who head up YouTube’s content partnerships division globally and regionally, respectively, took time out to speak to Campaign about what’s driving business for the platform.

Kelly Merryman joined YouTube from Netflix in 2014

What’s new in terms of partnerships in Asia-Pacific

Gautam Anand Historically we’ve had strong engagement from traditional media folks, but what’s really exciting is the emergence of the creator ecosystem. The fact that we were able to hold eight FanFests last year is due to very active participation from local creators and would not have been possible two years ago. In every market in Asia-Pacific the foundations are now present. Partner revenue in Asia-Pacific...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Audible voiceover causes (and solves) problems in Singtel iPhone campaign
Premium
20 hours ago

Audible voiceover causes (and solves) problems in ...

A clever plot device and some fun performances make this trio of ads by BBH Singapore enjoyable.

Premium
Selling Seoul: A lesson in destination marketing
Premium
21 hours ago

Selling Seoul: A lesson in destination marketing

South Korea’s capital is shaking off its geopolitical curse to win business ahead of the PyeongChang Winter Games.

Premium
Publicis One tries to give staff an incentive to work less
Premium
21 hours ago

Publicis One tries to give staff an incentive to ...

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

Premium
How deep is your (data) love?
Premium
22 hours ago

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?