Rohit Dadwal
May 16, 2013

Driving growth and economic development with mobile

The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. Mobile's contribution to national economies in Asia is also significant.

The Mobile Marketing Associations newly released study in the U.S., “MMA Mobile Marketing Economic Impact Study,” measured mobile’s contribution to economic output in the U.S. The study found that mobile contributed $139 billion to the U.S. economy in 2012. Mobile’s influence was felt across a number of categories including employment opportunities created spend on mobile advertising, and mobile sales. It helped create over 500,000 jobs in the U.S. last year, despite of the unstable economic environment that...

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