Jenny Chan 陳詠欣
Oct 18, 2013

Dongfeng Peugeot-Citroën’s media business up for pitch in China

WUHAN - Dongfeng Peugeot Citroën has begun a review of its China media planning and buying business, currently handled by GroupM's Midas unit.

A number of media agencies have been contacted this week to pitch for the combined media business for locally manufactured Peugeot, Citroën and imported car models.

In February 2012, the business for the DPCA joint venture was centralised under Midas Media, a unit under GroupM. The account was reportedly worth US$100 million 609 million yuan in billings. Annual adspend was said to be around US$1.64 billion 10 billion yuan....

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