Mike Fromowitz
Feb 21, 2013

Does your agency presentation suck?

Bad presentations are painful—for the presenter dying a slow death in front of his audience and for the bored people who have to sit through it.

Most ad agency new business presentations stink. Period.

Most are bloated ramblings that ignore the client’s key concerns, fail to tell a simple story, or neglect to position the agency in a unique way. Many new business opportunities are wasted on bad presentations given by agencies because they couldn’t get their point across. Bad presentations are painfulfor the presenter dying a slow death in front of his audience and for the bored people who...

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