Staff Reporters
Jun 8, 2017

Digital Media Awards China winners announced

See the list of winners from the inaugural Digital Media Awards China, presented on Thursday night in Shangai.

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(Photos from this point on are from earlier in the evening, before the award presentations)

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The inaugural Digital Media Awards were bestowed during a cocktail event that just concluded at The Langham Shanghai.

The awards celebrate China’s best digital marketing work, innovation and talent, and recognise the country’s growing influence on the global digital media industry. A total of 14 categories were competed for the Media Awards. the list below shows the Gold, Silver and Bronze winners of Media Award by each category: followed by Sector Awards and People and Brands Awards.

SPECIAL AWARDS

Agency of the Year
Mindshare

Campaign of the Year
Maybelline proves EC livestream are made for each other
L'Oreal (China) Co Ltd
Mindshare

PEOPLE & BRAND TEAM CATEGORIES (GOLD WINNERS ONLY)

Digital Strategist of the Year
Alvin Huang
Isobar China Group

Digital Marketer of the Year
Wilson YAO
Allyes Group

Digital Media Innovator of the Year
Trio Isobar

Mobile Brand of the Year
Verystar-Linked by Isobar

MEDIA AWARDS

Award Campaign title Agency
Mobile
Gold Pizza Hut:the social enablers for gamers Mindshare
Silver KFC: Morning Encouragement Mindshare
Bronze Hi-Plus - Your fairy tale life Media Palette Taiwan
Display, Banners and Other Rich Media
Gold adidas:The Online-to-Offline Sculpture Show Posterscope China
Silver The Great Wall  MEC Taiwan
Website & Microsite
Gold Pepsi: Live Music Mindshare
Social Media
Gold NESCAFÉ Red Mug-Passing Event Ogilvy & Mather Beijing
Silver UNIQLO Thank you festival for 50 million Customers Dentsu One Taipei
Bronze LAUREL- Gathering with Hot Pots  MEC Taiwan
Bronze Yili: Big Little Achievement Mindshare
Apps
Gold Yasmin - The Only Class You’d Want to Ace In School PHD China
Silver SUPER ELLE Hearst China
Gaming
Gold HRB YQHP E-Sports Pilot Starcom
Video
Gold Maybelline proves EC livestream are made for each other Mindshare
Silver Give an all-out service# Xia Boyu edition Qianbao Financial Services
Bronze Lexus Tencent Coop- Explore The Taste of NIAN Blue449
KOL Influencer / Viral Marketing
Gold Maybelline proves EC livestream are made for each other Mindshare
Silver Yili:Big Little Achievement Mindshare
Bronze Give an all-out service# Xia Boyu edition Qianbao Financial Services
Digital Media Innovation
Gold Pizza Hut:The social enabler for gamers Mindshare
Silver Big Idea burns in elevator, Xue Zhiqian meets Rejoice beauty Focus Media
Silver Nike: Reinventing the Athlete Tour Mindshare
Bronze Nestle 8Cube - "Play out of box" Campaign #GR8 DEBATE Ogilvy
SEO   
Bronze Knorr - Always on, Always Inspire PHD China
Data Analytics / Insights   
Gold Making Parental Journey more Enjoyable with big data OMD Hong Kong
Silver Rexona - Freshen up! Live it up! PHD China
Silver American Express Cross-border Marketing Vpon Big Data Group
Bronze Elevit - The First Hello PHD China, JWT
Integrated
Gold ManulifeMOVE PHD HK
Silver Mobile Makeover for Gamers Mindshare
Bronze NESCAFE 1+2 2016 Youth Campaign OgilvyOne Worldwide Beijing
E-Commerce
Gold NESCAFÉ Flipside Café Ogilvy & Mather Beijing
Silver Maybelline proves EC livestream are made for each other Mindshare
Bronze WHO ART YOU Huangdao Advertising & Communications (Shanghai) Co. Ltd

SECTOR AWARDS

Award Campaign title Agency
Beverages
Gold NESCAFÉ Flipside Café Ogilvy & Mather Beijing
Silver NESCAFE 1+2 2016 Youth Campaign OgilvyOne Worldwide Beijing
Silver NESCAFÉ Red Mug-Passing Event Ogilvy & Mather Beijing
Bronze Pepsi: Live Music Mindshare
Food & Beverage Products
Gold Yili:Big Little Achievement Mindshare
Silver COSTA x bluegogo [ride a bike, enjoy the flowered coffee] McCANN-ERICKSON, Shanghai
Bronze Cornetto Love Notes PHD China, Isobar China
Bronze Corona: One Phone One Instrument - Track & One Band reload
Home Furnishing, Appliances & Household Products
Gold Nippon: The Changing Wall Movement  Posterscope China
Gold 2016 Philips Sonicare_Experience of Extremely Cleaning ACME INNOVATIVE
Silver Midea automatic steam wash range hood integrated marketing campaign UMCG
Bronze Go Wardrobe, make Bluemoon to be a super brand Digitop Media Group
Consumer Health, Beauty Products, Cosmetics & Toiletries
Gold Maybelline proves EC livestream are made for each other Mindshare
Silver Mobile Makeover for Gamers Mindshare
Bronze Six God in hand, Non worry summer Mediavest|Spark
Consumer Products Including Durable Goods
Gold Making Parental Journey More Enjoyable with Big Data OMD Hong Kong
Silver The life of pets-digital solution for Royal Canin Arvato CRM China
Travel, Leisure, Retail (Incl E-Commerce & Restaurants)
Gold Nike: Reinventing the Athlete Tour Mindshare
Silver Pizza Hut:The social enabler for gamers Mindshare
Bronze KFC: Morning Encouragement Mindshare
Financial Services, Commercial Public Services, Business Products & Services
Gold JD Red Story 180China
Silver American Express Cross-border Marketing Vpon Big Data Group
Silver PingAn X Mobike · GO GO GO God of Wealth Infinity Digital
Bronze DHL X CSL Integrated Marketing Campaign JUXT
Fashion & Jewellery
Gold Kris Wu Dating with BVLGARI Premiere Consulting Group
Silver Follow your inner drive Blue449
Bronze Valentine's day campaign Blue449
Corporate Image & Information
Gold Give an all-out service# Xia Boyu edition Qianbao Financial Services
Silver Philips (China) Investment Co.,Ltd Philips (China) Investment Co., Ltd
Public Health & Safety & Public Awareness Messages
Gold Philips AED Communication Campaign Philips (China) Investment Co., Ltd
Silver Yasmin - The Only Class You’d Want to Ace In School PHD China

 

Source:
Campaign China

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