Sophie Chen
Nov 1, 2013

Digital and localisation are key to success in hospitality: Outrigger

SINGAPORE - With a recently opened beach resort in Phuket, Outrigger Enterprises Group is planning big in Asia Pacific. Sean Dee, the brand's global CMO, talks about how the lodging and hospitality company focuses on being a local expert and using digital tools to drive its expansion.

Sean Dee:

“Half of our properties are in Hawaii, but the future for us is in Asia Pacific,” Dee told Campaign Asia-Pacific during an interview at ITB Asia 2013 in Singapore last week.

Outrigger has 46 properties globally including Australia, Thailand and Indonesia in Asia Pacific. It's planning to open hotels in China and Vietnam in the next two years.

A newcomer in the region, the company is purely leisure focused, catering to long-stay...

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