Byravee Iyer
Jul 30, 2013

Diageo announces ambitious plans for APAC with the launch of innovation hub

SINGAPORE - Alcohol beverage company Diageo has launched its flagship Asia-Pacific innovation hub in Singapore to help speed up product innovation and branding in the region.

The hub is aimed at developing new products and brands that meet quality, flavour and market-specific requirements. Joy Rice, supply chain support director for APAC, said there is a broad and growing market for premium products, limited-edition products and tailored drinking experiences in the region.

“This centre will promote agility, faster response time, quality and collaboration in our supply chain and will be a powerful asset to help us respond at pace to the...

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