Dentsu Thailand appoints new CEO

Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.

Narong Tresuchon
Narong Tresuchon

THAILAND – Dentsu Thailand has announced the appointment of Narong Tresuchon as CEO, effective immediately. Narong takes over from Amornsak Sakpuaram, who becomes the executive chairman of Dentsu Thailand and retains his role as the CEO of the Dentsu Aegis Network Thailand.

Prior to this appointment, Narong was managing director at TBWA Thailand. He has chalked up 16 years in senior leadership positions in media planning and buying, business operations, marketing and sales.

Speaking to Campaign Asia-Pacific, Narong said Dentsu has been transforming itself in the current post-digital phase and he intends to bring on board talent who can orchestrate multiplatform communications.

“In the Dentsu network, we have all the jigsaws already. It’s no longer just online anymore, clients need something more integrated because the platforms are no longer the same and consumers behave differently from the past,” said Narong.“We are no longer focused on just one platform, because consumers don’t really think about whether it is digital or non-digital.”

Asked on his outlook for 2017, Narong said the first quarter is expected to stay quiet as Thailand is emerging from the mourning period following the death of King Bhumibol Adulyadej last October.

“The market is gradually moving back to normal. Big brands have to be careful as social media can be really sensitive, the peak season would be from March onwards,” said Narong. 

In a statement, Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia, said Narong's appointment and the continued leadership of Amornsak would steer Dentsu in the era of convergence.

“As we continue to innovate our business in the face of the digital economy, a focus on talent and capabilities around the region is a priority. (Khun) Narong Tresuchon is the perfect fit to lead Dentsu Thailand, with his diverse background, energy of character and strong local knowledge," said van Motman.

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