David Blecken
Apr 3, 2012

Dentsu consolidates ex-Japan operations into new network

GLOBAL – Dentsu will consolidate its operations outside Japan into a virtual company called the Dentsu Network in a move that the advertising giant says will increase efficiency.

Andree is based in New York

The re-organisation will combine all overseas group companies, excluding those in the areas of sports marketing and content development, under a single management team led by Tim Andree pictured as president and chief executive. The network will cover 82 operations across 29 countries.

According to a statement from Dentsu, the new structure is designed to streamline communication and resources between the Tokyo headquarters and overseas network agencies. President and chief executive Tadashi Ishii said the...

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