Dentsu Aegis Network DAN China has strategically aligned Merkle with c to create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. The alignment is not considered a merger, clarified DAN.
Merkle China and c will be integrated as equal partners, and managed by current leaders retaining their respective reporting lines. The combined agency will be named Merkle c, with a total employee number...
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