Dentsu Aegis Network is buying Singapore content marketing firm Novus Group, merging it with John Brown Media.
The new firm will be renamed John Brown Novus once the deal is finalized, and plans to use iProspect’s performance tool Intelligent Content in its work throughout Asia Pacific.
Simon Cholmeley, CEO of Novus, will become the CEO of the newly merged firm. Novus’ COO, Marie Lyte will likewise assume the same role at...
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