Benjamin Li
Mar 18, 2013

Dale Liu succeeds Brenda Niou as GM of Optimedia Beijing

BEIJING - Dale Liu, previously vice-president of the planning team at ZenithOptimedia Shanghai, where she worked since 2004, will return to the agency and succeed Brenda Niou (牛裕薇) as GM of Optimedia Beijing.

Optimedia Beijing GM Brenda Niou has resigned and will return back to Taiwan
Optimedia Beijing GM Brenda Niou has resigned and will return back to Taiwan

Niou (pictured) confirmed her resignation news with Campaign Asia-Pacific today and will leave the agency at the end of March and return to her home country Taiwan for a break before looking for a new position.

Dale Liu, has worked for ZenithOptimedia China for 11 years and was deputy general manager of Optimeda Beijing in 2011, and left a year ago to join a local mobile service Fractalist (飞拓无限).

Niou replaced Florence Wong as Optimedia Beijing GM in 2011, as the latter was transferred to Hong Kong and promoted to MD of ZenithOptimedia Hong Kong.

Niou previously served as Optimedia Taiwan general manager with a client list of big international brands such as L'OREAL, Nokia, HP and Carrefour. She has more than 18 years of media and marketing experience in both China and Taiwan.

Source:
Campaign China

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Unagi girl' video pulled after kidnapping controversy
Premium
2 minutes ago

'Unagi girl' video pulled after kidnapping controversy

Outrage over a Japanese fish farming promotion seems much ado about nothing.

Premium
Toyota yanks on heartstrings for seatbelt message
Premium
48 minutes ago

Toyota yanks on heartstrings for seatbelt message

A campaign by TYA Singapore uses all the usual tricks to deliver a safety message. Sigh.

Premium
Marketer profile: Building brand loyalty family by family
Premium
1 hour ago

Marketer profile: Building brand loyalty family by ...

Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.

Premium
7 days to go: Final entry deadline for Agency of the Year 2016
Premium
2 hours ago

7 days to go: Final entry deadline for Agency of ...

Don’t miss your opportunity to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific.