Suzy Bashford
Oct 13, 2017

Creativity in the cloud: Is AI-fueled optimism justified?

AI could be a game changer for creative collaboration—but only if the humans get with the programme.

Artificial intelligence’s ability to transform creative working practices has been thrust into the spotlight of late. When CHI Partners chief executive and partner Sarah Golding launched her IPA presidency on a tech-focused agenda in April, she revealed plans to roll out IPAia platform aimed at encouraging experimentation among member agencies and a training programme to demystify what she called the history and hype around AI.

Then, in June, during the Cannes International...

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