Consumer electronics social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the consumer-electronics industry in the period of 1 through 13 February.

Facebook

The average Consumer Electronics Page from Asia added over 1,100 Fans in the time period analyzed. In terms of timing, Mondays brought in the best engagement for brands in the industry.

Top-performing Facebook content:

1. Logitech Indonesia
Engagement Score – 1,000

2. Bose India
Engagement Score – 1,000

3. ASUS India
Engagement Score – 1,000

4. Philips Thailand
Engagement Score – 1,000

 

Twitter

Kodak TV India grew its follower base faster than all other consumer-electronics brands from Asia.

Top-performing Twitter content:

1. Kodak TV India
Engagement Score – 1,000

We are the official Display Partner at @OneGlobeForum, where thought leaders come to discuss on building a 21st century knowledge economy. pic.twitter.com/pTg2HEOm08

— kodaktvindia (@kodaktvindia) 8 February 2017

2. Panasonic Japan
Engagement Score – 1,000

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2/28??!??? https://t.co/JC7lJRmiI7https://t.co/RPUSyYFytu

— Panasonic Japan?? (@Panasonic_cp) 1 February 2017

3. HP India
Engagement Score – 969

Here's Nandita Iyer's little one who invokes major food goals in us.Share with us your favorite food memory! @saffrontrail #ReinventMemories pic.twitter.com/BfWdG9CwnS

— HP India (@HPIndia) 7 February 2017

 

Instagram

Among the media posted by brands in the consumer-electronics industry from Asia, the Engagement Score of photo posts was better than that of video posts.

Top-performing Instagram content:

1. Nikon India
Engagement Score – 899

 

“When you are really committed to a certain aesthetic or approach, it kind of becomes part of your life and changes the way you see things.” In this image, @javan how deliberate disregard for the rules can have a profound impact on one's work. Shooting directly into the sun, he purposely backlights his subject to paint a more dramatic and almost surreal image. The perfectly timed capture of a bird as it crosses the sun adds to the photo's dream-like quality and elevates an everyday bike ride into art. #Nikon #D5600

A photo posted by Nikon India Pvt Ltd. (@nikonindiaofficial) on Feb 2, 2017 at 11:41pm PST

2. GoPro India
Engagement Score – 882

 

@shanestagner snapped this gem while goofing off with his son at sunrise in Laguna, CA. Great job, Shane! #GoPro #ProTip: There are two ideal times to shoot - early in the morning or late in the afternoon. When the sun is low in the sky, harsh shadows are reduced making for more cinematic moments. #TipTuesday #GoProIndia

A photo posted by GoPro India (@goproin) on Feb 7, 2017 at 3:20am PST

3. Leica Store Singapore
Engagement Score – 823

 

LOVE ON DELIVERY A Valentine’s Day Special: Receive a complimentary portraiture and free shipping with any purchase. Valid till 11 February 2017. SHOP NOW: bit.ly/2kCwrGN Portraiture is by appointment only. Click here to make an appointment: bit.ly/leica-valentines-portrait (You'll need the order number of your purchase to make the appointment.) #LeicaSG #LeicaStoreSG #LeicaStoreSingapore #sgphotography #sgphotographer #singaporephotographer #SeeTheBiggerPicture #����

A post shared by Leica Store Singapore (@leicastoresg) on Feb 5, 2017 at 6:06am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.